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Posts tagged ‘iplayer’

Less Advanced Than You Think (24/03/2012)

I remember a while back reading that “Listen Again” (the radio version of iPlayer) only accounts for 2% of all radio consumed. And being amazed.

This was in 2009, so it may not still be true now, but I don’t expect it’s moved that much.

The thing is: most people aren’t as technically advanced as you think. Not being they’re stupid, they’re just not as interesting as you are (especially if you’re reading this, you’re almost certainly in the top quartile. Even if you don’t think it, you probably are: you’re reading a blog for Christ’s sake. Most people don’t even know what a blog is.)

A colleague of mine has to give a presentation about a Corporate iPhone AppStore that we’re building. Half way through, he realised the audience weren’t feeling it, and so said, “Who here knows what an appstore is?”. About four people their hands up.

It’s back to this thing about making basic applications. Almost no one cares about fancy features. It’s why the iPad and iPhone have taken off, even though they have the computing capacity of my eight year old laptop. Get the key basics right – the things people are actually interested in – and you’ve got them. And get those bits sorted before you start adding all sorts of new features that no one wants.

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