Possibly the worst, and most obscure pun yet, this title.
So, the other day I mentioned I’d started unconsciously hoarding things.
The things I’d been hoarding were these Tesco packaging designs because… well, I think they’re really good, and I like the idea.
I like the font, I like the plain background colour and I particularly like showing images of the ingredients.
That, I think is a really good idea. Obviously, they didn’t put the gravy in a gravy boat and pour it in, but it works so well. It’s created a “brand” of meals as well – they’re all clearly the same, yet different colours.
Ingredients lists are, of course, mandatory, and a little boring. But here, rather than showing a picture of the product, as you usually would, showing the ingredients really turns them round. I really like them. Like my quotes list, it’s not so much “something” I’ve learnt, as a really good idea, and something I think I should remember when I’m next designing something.